If you build it, will they come?

Kevin Costner, in field of dreams, builds a baseball field in the middle of nowhere.  Then, by some miracle of time and space, a 1920's baseball team comes out of his cornfield to play baseball. 

Outside of Hollywood, that method of marketing simply doesn't work.  Building a website is not enough.  You have to market it properly to ever hope to get sustained traffic.

Search Engine Optimization. 

Search engine optimization is the process of taking the elements on one of your website pages and making sure that each and every one points to your main keyword phrase.  The goal is that you page show up in the results when a surfer puts in your search phrase.  SEO gets the page ready for marketing.

Web Site Marketing

Web Site Marketing is taking a website and actively marketing it to potential customers.  It is the process of link-building, and letting the right places know about your site. 

The marketing process also includes checking rankings, analytics, Google AdWords and keyword research.